Cartridge World often attended trade show events to promote their product and to attract potential franchisee owners. I designed a variety of retractable banners and booth displays depending on needs of the event. The banners I have featured were used for different purposes. The first one was designed to initiate conversation with business owners about the potential savings that Cartridge World could offer them. It was featured next to the stand up booth display thats message was directed towards establishing Cartridge World as a professional brand. Although they have different messages, they were cohesive in use of fonts and graphics.
The second retractable banner was designed to be a stand alone and effectively conveys it’s message without additional conversation. By utilizing infographics and designing the banner so that the Cartridge display was life sized, the business owner can easily tell the potential profit if they were to feature a display in their store.