In the world of small business, where every dollar counts, effective branding is essential to setting a business apart from its competitors. Essential Wellness was a new start up business in need of a brand identity that conveyed trust and credibility. Being in the pharmacy business, they wanted natural, calming colors and an organic feel. I designed their logo, business card, stationary as well as a variety of advertising pieces including direct mail postcards and a tear off notepad that was utilized as a bag stuffer. Throughout it all I created a consistent message; utilizing similar fonts, colors, repetitive imagery and background patterns.