CW Email Campaign
Cartridge World utilized email marketing campaigns to maintain relationships with current customers by enticing them with monthly promotions and coupons. I designed, coded and sent out a variety of campaigns that assisted in creating repeat business for franchisee owners. Often, I designed two different concepts, then tested to a small market in order to determine the most effective message, design and offer. I also set up tracking to evaluate the impact of each campaign in order to maximize the companies ROI.