Astec Email Invite
Every year, Astec Industries attended a national trade show event where they showcased their latest technologies. I was asked to design a series of email blasts that acted as invites to their VIP cliental enticing them to not only attend but to stop by their booth for a free backpack. I created a series of 3 invites, which were sent out over the course of the 3 months leading up to the event first telling the viewer about the event, then reminding them of it. Each invite maintained a similar look and feel while promoting a different product they planned to unveil at the event.