Card Carrier & Insert
The Kroger Company Family offers a reloadable pre-paid credit card that can be used at any of their stores. They were in need of a marketing piece that was eye catching, highlighted all the benefits of the card and compelled the viewer to sign up. The credit card carrier was created to act as an informational guide on how to activate and use the card, while the corresponding insert was meant to get the customer excited about the possible rewards benefits.